A Real Value Proposition
American Funeral Director, November 2013
With new and innovative products gracing the funeral expos each year, many people often find themselves trying to find the next big thing. And while these things may give your firm a slight edge on your competitor or make your services a bit more impressive, you have to ask yourself: How much do these new innovations increase your value proposition?
With advances in technology constantly increasing, there are countless products and services on the market that you can bring into your funeral home. And while many are great add-ons to the service, they can’t take the place of human interaction. You may have good and impressive tools, but it is important to use them correctly and effectively.