Developed and perfected by us. Customized to work for you and your families.
PFP’s Marketing Solutions
We offer marketing approaches that have proven, positive results, whether you are seeking an active direct mail program, a more subtle approach, like our powerful and moving “Remember When . . .” seminars, or social media support that will enhance community engagement. Whatever your needs, we have you covered.
We work with you on your level to provide as much or as little marketing support as you need. We can offer comprehensive systems complete with training, administrative services, and customized marketing materials or simply provide you with the tools you need so you can continue to run your programs the way you know how. We are here to provide support and will never disrupt what is working for you.
In fact, we believe so much in what we do and in what we have done over the past 30 years, that we are willing to participate in the advertising costs of our programs. We know it works, and we know it will work for you.
PFP’s extensive marketing research and development is the basis for each marketing program’s success. Each marketing campaign begins with a demographic analysis of your market followed by targeted mailing list development to create qualified prospects, which yield higher rates of success.
Research and Development
All marketing materials are customized to your fit and liking to suit the image, reputation, and mission of your funeral home. Having custom materials is essential to your campaign and vital to the perceived value of your services. It sets you apart from your competitor and brings your funeral home to the forefront of families’ minds.
Customization and Implementation
Measuring and Reporting
We track and measure each aspect of a marketing campaign and give you access to real-time reporting, so together we can continue to get smarter in your market. With sales figures and campaign analysis before you, you will know what is working for you. Tracking results is both cost-effective and conducive to helping us refine future efforts for greater future success.
Market Segmentation, the Power of Memories, and the Digital World