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More than 500 funeral homes across the country trust us to be their partner in preneed.

Our mission is also our passion. Everything we do is rooted in our mission to protect and grow the market share of our partner funeral homes through programs that resonate with families in sparing their loved ones the emotional and financial hardships of planning a funeral at a difficult time.

Curious about what it means to be PFP’s partner in preneed? View our approach below.

Our Approach

Raise Your Hand Marketing


No aggressive sales tactics here. Through subtle, yet effective marketing, we place the ball in the family’s court and allow them to essentially “raise their hand” to learn more about pre-planning from your funeral home.

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Community Outreach


Engage with families on a more personal level through meaningful seminars designed to help families answer the question, “How do you want to be remembered?”

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Exclusive Aftercare


Don’t let your last contact with families be a bill in the mail. Continue to serve families following a loss through our innovative SoftTouch program and Family Service Program.

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Customized CRM


Track qualified leads from appointment to sale and measure your efforts with real-time reporting with our turnkey CRM system NavCare.

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View All of Our Custom Marketing Solutions

Partner with PFP

When it comes to partnering with PFP, the proof is in the pudding. Join more than 500 funeral homes that have chosen PFP to deliver solutions that will help you soar above your competitor all while staying true to the values and integrity of your funeral home.

Why Choose PFP?

40+
Years of Unity, Loyalty, and Experience

We have more than 40 years of researching, testing, and refining systems under our belt as we discovered what resonates with families and what works for your funeral home.

$3B+
In Funded Preneed Contracts

Since our company’s founding, we’ve written over $3 billion in funded preneed policies.

500+
Funeral homes we’ve worked with

More than 500 funeral homes across the country trust us to be their partner in preneed.