Custom Marketing
Providing Custom Marketing Solutions For Your Families & Value For Your Firm
We understand that at the core of each funeral home’s business is a passion for helping families.
Our own roots are in funeral service, so that same passion for helping families when they need it most is rooted in everything we do and in every program we offer. Our marketing solutions have been tried, tested, and perfected to give you the competitive advantage in your market while also providing your families with comfort and service at their time of need.
Keep scrolling to learn more about our multi-faceted approach to custom marketing for funeral homes.
Raise Your Hand Marketing
No aggressive sales tactics here. Through subtle, yet effective marketing, we place the ball in the family’s court and allow them to essentially “raise their hand” to learn more about pre-planning from your funeral home.
Community Outreach
Engage with families on a more personal level through meaningful seminars designed to help families answer the question, “How do you want to be remembered?”
Exclusive Aftercare
Don’t let your last contact with families be a bill in the mail. Continue to serve families following a loss through our innovative SoftTouch program and Family Service Program.
Veterans Outreach
Honor the service of our nation’s heroes through programs that educate veterans on their entitled benefits and help preserve their legacy.
PFP Digital
With more and more seniors spending time online, you too can connect with families on a digital level through social media engagement and custom landing pages that appeal to families’ interests in pre-planning.
Customized CRM
Track qualified leads from appointment to sale and measure your efforts in real-time with our turnkey CRM system NavCare.
Training
You can’t learn how to ride a bike at a seminar. That’s why our hands-on training program takes place in the field so preneed sales counselors learn first-hand what it takes for preneed success.
Partner with PFP
When it comes to partnering with PFP, the proof is in the pudding. Join more than 500 funeral homes that have chosen PFP to deliver solutions that will help you soar above your competitor all while staying true to the values and integrity of your funeral home.