With our new brand, logo, and overall look comes a new symbol to represent our organization, our values, and the relationships we have built with our partners in the industry.

Our new logo bears a symbol of a sprig representing stability and growth, both values that lie at the bedrock of our mission to help protect and grow the market share of of our partner funeral homes.

The stem of the leaf is also the first P in PFP with each of the additional 3 leaves representing both the levels of service we offer, from preneed to at-need to aftercare, as well as the relationships we have cultivated in our 40-year history, with our partner funeral homes, with our industry partners, and with the families we are all privileged to serve. Through the programs we offer and the relationships we cultivate, we all work together to grow into something strong and enduring, whether a funeral home striving to outlast the rise in cremation or a family looking to provide their loved ones with peace of mind and a secure future. We’ve got you covered.

We are excited about this new symbolic representation, not just for the aesthetic appeal it provides, but for its ability to be a visual representation to prospective and current firms about who we are and what we offer. If you have any questions about how we can help your funeral home protect and grow its market share, don’t hesitate to contact us. We look forward to hearing from you.